https://prettygoodforagirl.com Kelly Kennedy Wed, 11 Jan 2023 23:55:09 +0000 https://prettygoodforagirl.com en https://prettygoodforagirl.com/Homepage Wed, 30 Mar 2022 19:55:31 +0000 Kelly Kennedy https://prettygoodforagirl.com/Homepage https://prettygoodforagirl.com/Papa-Johns-1 Wed, 11 Jan 2023 23:55:09 +0000 Kelly Kennedy https://prettygoodforagirl.com/Papa-Johns-1 PAPA JOHNS&nbsp; Most fastfood brands rely on “Shrinkflation” to survive the post-pandemic economy. Not Papa Johns. Knowing our customers (and potential customers) want not only great pizza, but also a great deal, we took Papa Johns in the opposite direction by introducing the world to SHAQflation.&nbsp; And what the hell is SHAQflation?! It’s adding extra cheese and extra peps to an alreday huge pie. A pie so big, it’s not just big enough to feed Shaq, the legend himself, but also his entire memorable family. The campaign not only sold more pizzas than ever, but also created goodwill and social chatter for the brand. Social Content <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/0006628e9d001496b2ada25b4fe94e4dc9d652b137e3bbbfa5a3173f0c3798b1/40_SHAQ_YOURE_IN_TROUBLE.gif" data-mid="204114048" border="0" src="https://freight.cargo.site/w/500/i/0006628e9d001496b2ada25b4fe94e4dc9d652b137e3bbbfa5a3173f0c3798b1/40_SHAQ_YOURE_IN_TROUBLE.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/ae9477600c702a244734e605bf44dff1fb9dcfbe2c67cd5e6f9335fedf9d9f17/23_SHAQ_UNC_BIG_PIZZA-1.gif" data-mid="204114295" border="0" src="https://freight.cargo.site/w/500/i/ae9477600c702a244734e605bf44dff1fb9dcfbe2c67cd5e6f9335fedf9d9f17/23_SHAQ_UNC_BIG_PIZZA-1.gif" /> <img width="601" height="318" width_o="601" height_o="318" data-src="https://freight.cargo.site/t/original/i/2b0323a115eb1e0986111f4b2c26ca7d52059b9bc367056bfd7af3743ee23e53/Screen-Shot-2022-10-31-at-10.40.00-AM.png" data-mid="164422890" border="0" src="https://freight.cargo.site/w/601/i/2b0323a115eb1e0986111f4b2c26ca7d52059b9bc367056bfd7af3743ee23e53/Screen-Shot-2022-10-31-at-10.40.00-AM.png" /><img width="600" height="548" width_o="600" height_o="548" data-src="https://freight.cargo.site/t/original/i/e2ed05b9d22cdb464c6b65ff0eab2d3beda61e90b23be11570723c57a5e04112/Screen-Shot-2022-10-31-at-10.40.31-AM.png" data-mid="164422880" border="0" src="https://freight.cargo.site/w/600/i/e2ed05b9d22cdb464c6b65ff0eab2d3beda61e90b23be11570723c57a5e04112/Screen-Shot-2022-10-31-at-10.40.31-AM.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/f15c8964ae8fe3c5a66c8c09df2b2e4be05702a52360bfbc350cdf9fa5dd8de6/25_SHAQ_UNC_DAMN_THATS_HUGE_2.gif" data-mid="204114301" border="0" src="https://freight.cargo.site/w/500/i/f15c8964ae8fe3c5a66c8c09df2b2e4be05702a52360bfbc350cdf9fa5dd8de6/25_SHAQ_UNC_DAMN_THATS_HUGE_2.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/282bb504b1bbfcb13b9c760ce1bba00590b62fa64ffc333704d25068b0c14892/01_SHAQ_CASHMERE.gif" data-mid="204113967" border="0" src="https://freight.cargo.site/w/500/i/282bb504b1bbfcb13b9c760ce1bba00590b62fa64ffc333704d25068b0c14892/01_SHAQ_CASHMERE.gif" /> https://prettygoodforagirl.com/Mobil-1 Fri, 17 Apr 2020 20:33:00 +0000 Kelly Kennedy https://prettygoodforagirl.com/Mobil-1 Mobil 1 (TV / social) Listen to the pros! There’s nothing conventional about Mobil 1 motor oil... and that’s a good thing. T https://prettygoodforagirl.com/eBay-1 Thu, 21 Apr 2022 21:09:00 +0000 Kelly Kennedy https://prettygoodforagirl.com/eBay-1 <img width="436" height="487" width_o="436" height_o="487" data-src="https://freight.cargo.site/t/original/i/32102403f35eaaa80e6f5eca33b692e7a2c7b5e448efdaae326ded8a3599df7f/Screen-Shot-2024-02-07-at-9.38.59-AM.png" data-mid="204089265" border="0" data-scale="97" src="https://freight.cargo.site/w/436/i/32102403f35eaaa80e6f5eca33b692e7a2c7b5e448efdaae326ded8a3599df7f/Screen-Shot-2024-02-07-at-9.38.59-AM.png" /> eBay Sneakers Female Sneakerhead: It’s About Passion. Not Gender. To show its support for female sneakerheads and create a more inclusive sneaker culture, eBay launched a month-long program dedicated to gender equality in the sneakerhead community for Women’s History Month. You’ll notice throughout the creative, “FEMALE” has a strikethrough to emphasize that female sneakerheads want to be known for and called... sneakerheads. To kick things off, eBay collaborated with Esther Wallace of Playa Society (known for her iconic Female&nbsp;Athlete clothing line), to launch a limited-edition line of “Female&nbsp;Sneakerhead” merchandise designed to spark conversation about gender equality within the sneakerhead community, including t-shirts, hoodies and, of course, socks. The program continued with a curated shop featuring notable female sneakerheads and their top sneaker picks. Finally, the program will culminate in a drop of one of the largest and most unique collections of sneakers—2,200 pairs owned by Chicks with Kicks, sold exclusively on eBay. <img width="600" height="741" width_o="600" height_o="741" data-src="https://freight.cargo.site/t/original/i/d7936e634c701f55e3632abd8bc8f47a0a7c680e16305abffd7eac850e9bcfb6/RPReplay_Final1707260855-ezgif.com-optimize.gif" data-mid="204089108" border="0" src="https://freight.cargo.site/w/600/i/d7936e634c701f55e3632abd8bc8f47a0a7c680e16305abffd7eac850e9bcfb6/RPReplay_Final1707260855-ezgif.com-optimize.gif" /> <img width="542" height="679" width_o="542" height_o="679" data-src="https://freight.cargo.site/t/original/i/fd9e891c79f551ee4fb691e191c2f7a9f9b103f069b9ed79f1c132c830ddfc14/Screen-Shot-2022-04-18-at-5.22.30-PM.png" data-mid="140316736" border="0" src="https://freight.cargo.site/w/542/i/fd9e891c79f551ee4fb691e191c2f7a9f9b103f069b9ed79f1c132c830ddfc14/Screen-Shot-2022-04-18-at-5.22.30-PM.png" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/2545e01e619a8913857a2d48c5e3689d6b151463a6f3a6a7e529bce6c6dcec6f/ezgif.com-gif-maker-5.gif" data-mid="140317934" border="0" src="https://freight.cargo.site/w/600/i/2545e01e619a8913857a2d48c5e3689d6b151463a6f3a6a7e529bce6c6dcec6f/ezgif.com-gif-maker-5.gif" /> <img width="600" height="746" width_o="600" height_o="746" data-src="https://freight.cargo.site/t/original/i/aa6cf392761c388e5dd5606700e8f76d3da53a0e36a3c5efd159c1366cfca214/femalesneakerhead2-ezgif.com-optimize.gif" data-mid="204041535" border="0" src="https://freight.cargo.site/w/600/i/aa6cf392761c388e5dd5606700e8f76d3da53a0e36a3c5efd159c1366cfca214/femalesneakerhead2-ezgif.com-optimize.gif" /> <img width="541" height="675" width_o="541" height_o="675" data-src="https://freight.cargo.site/t/original/i/8d254fcf8e14301ad0442630f22e0b34dde040214f172f71e7b11a62e8bfa190/Screen-Shot-2022-04-18-at-5.24.27-PM.png" data-mid="140316731" border="0" src="https://freight.cargo.site/w/541/i/8d254fcf8e14301ad0442630f22e0b34dde040214f172f71e7b11a62e8bfa190/Screen-Shot-2022-04-18-at-5.24.27-PM.png" /> <img width="1916" height="683" width_o="1916" height_o="683" data-src="https://freight.cargo.site/t/original/i/35f85da348bd3d39c1e9e79ec5799cbc3d47d0ae26fef2ad0347a7d9bf3f5fcc/Screen-Shot-2024-02-06-at-5.53.37-PM.png" data-mid="204041550" border="0" src="https://freight.cargo.site/w/1000/i/35f85da348bd3d39c1e9e79ec5799cbc3d47d0ae26fef2ad0347a7d9bf3f5fcc/Screen-Shot-2024-02-06-at-5.53.37-PM.png" /> https://prettygoodforagirl.com/Midnight-Moon Sat, 16 Jun 2012 17:41:27 +0000 Kelly Kennedy https://prettygoodforagirl.com/Midnight-Moon Midnight Moon ( print / film / packaging / poster ) Midnight Moon is a genuine moonshine backed by the (in)famous Nascar driver, Junior Johnson. PRINT / POSTER <img width="1949" height="1274" width_o="1949" height_o="1274" data-src="https://freight.cargo.site/t/original/i/38d9364ca7e9908d10631a7f3594d98a419ce7f7c99cf6df4e44f4e7fcee8166/moonposter1hi_o.jpg" data-mid="138084599" border="0" src="https://freight.cargo.site/w/1000/i/38d9364ca7e9908d10631a7f3594d98a419ce7f7c99cf6df4e44f4e7fcee8166/moonposter1hi_o.jpg" /> <img width="1949" height="1274" width_o="1949" height_o="1274" data-src="https://freight.cargo.site/t/original/i/a30b5fc1707c0f0c685515156631ba5b37458ffda09f7763dab35917cdca25bb/moonposter4hi_o.jpg" data-mid="138084602" border="0" src="https://freight.cargo.site/w/1000/i/a30b5fc1707c0f0c685515156631ba5b37458ffda09f7763dab35917cdca25bb/moonposter4hi_o.jpg" /> <img width="1949" height="1274" width_o="1949" height_o="1274" data-src="https://freight.cargo.site/t/original/i/7e5525485effe4bd049d12057696c12a92b65d5cfadd3f99adf81a779382f3d3/moonposter3hi_o.jpg" data-mid="138084601" border="0" src="https://freight.cargo.site/w/1000/i/7e5525485effe4bd049d12057696c12a92b65d5cfadd3f99adf81a779382f3d3/moonposter3hi_o.jpg" /> <img width="1949" height="1274" width_o="1949" height_o="1274" data-src="https://freight.cargo.site/t/original/i/2bff2a0292e4772bf94c256a3d0d40b2a3262e50c2244ecd7640e64c859ec8d0/moonposter2hi_o.jpg" data-mid="138084600" border="0" src="https://freight.cargo.site/w/1000/i/2bff2a0292e4772bf94c256a3d0d40b2a3262e50c2244ecd7640e64c859ec8d0/moonposter2hi_o.jpg" /> Package Design I designed these labels and then left the agency before they got produced; great to see these beauties in liquor stores a year later and still to this day.&nbsp; <img width="345" height="141" width_o="345" height_o="141" data-src="https://freight.cargo.site/t/original/i/f3f2ff40c1d33a2727411dcf926f5a134544d14ada95f2b7e3bb0b20a9a1fede/midnight-moonshine.png" data-mid="138084603" border="0" src="https://freight.cargo.site/w/345/i/f3f2ff40c1d33a2727411dcf926f5a134544d14ada95f2b7e3bb0b20a9a1fede/midnight-moonshine.png" /> Film :30 spot This was played at Nascar races. A restrictive budget and limited photography led to a gritty, genuine spot that feels on-brand with both the moonshine and the fans. We recorded an original song with a local band for added authenticity. https://prettygoodforagirl.com/Dove-Chocolate Fri, 08 Mar 2019 19:31:23 +0000 Kelly Kennedy https://prettygoodforagirl.com/Dove-Chocolate Dove Chocolate&nbsp; Every year, thousands of teddy bears are given as gifts on Valentine’s Day, leaving these poor bears with dreams unfulfilled. This year, Dove urges women to buy their own chocolate on Valentine’s Day and set a teddy bear free to follow his heart.&nbsp; TV CASE STUDY SOCIAL <img width="277" height="409" width_o="277" height_o="409" data-src="https://freight.cargo.site/t/original/i/208eb579540681785e54592e4961bcff7a30c67d64411e52918d8f2e8b7f5b20/Screen-Shot-2022-04-21-at-4.48.36-PM.png" data-mid="140315316" border="0" src="https://freight.cargo.site/w/277/i/208eb579540681785e54592e4961bcff7a30c67d64411e52918d8f2e8b7f5b20/Screen-Shot-2022-04-21-at-4.48.36-PM.png" /> <img width="278" height="408" width_o="278" height_o="408" data-src="https://freight.cargo.site/t/original/i/3c9b5b1a346876131bd094b4b72b96ea96cfefddd8a6a332d320f8b398b1f347/Screen-Shot-2022-04-21-at-4.49.07-PM.png" data-mid="140315343" border="0" src="https://freight.cargo.site/w/278/i/3c9b5b1a346876131bd094b4b72b96ea96cfefddd8a6a332d320f8b398b1f347/Screen-Shot-2022-04-21-at-4.49.07-PM.png" /> <img width="277" height="410" width_o="277" height_o="410" data-src="https://freight.cargo.site/t/original/i/6e585c88ae73fe5a8da912c42e20d217e34894c8c3cfdc2d3e9c1df4099cdba2/Screen-Shot-2022-04-21-at-4.48.23-PM.png" data-mid="140315312" border="0" src="https://freight.cargo.site/w/277/i/6e585c88ae73fe5a8da912c42e20d217e34894c8c3cfdc2d3e9c1df4099cdba2/Screen-Shot-2022-04-21-at-4.48.23-PM.png" /> PRINT <img width="670" height="900" width_o="670" height_o="900" data-src="https://freight.cargo.site/t/original/i/e22da2f1b20066ecf932a1268cbf71976c340a2b7d2cf2f7e2ec60302eb58017/729762_4_C_Dove_Valentines_Print_v1_x1a_670.jpg" data-mid="138084596" border="0" src="https://freight.cargo.site/w/670/i/e22da2f1b20066ecf932a1268cbf71976c340a2b7d2cf2f7e2ec60302eb58017/729762_4_C_Dove_Valentines_Print_v1_x1a_670.jpg" /> https://prettygoodforagirl.com/Mountain-Dew Tue, 13 Aug 2019 17:27:43 +0000 Kelly Kennedy https://prettygoodforagirl.com/Mountain-Dew Mountain Dew&nbsp; Mountain Dew decided to celebrate the Dewnited States, a country where the pure energy and fun of Dew runs free, by creating a unique label for every state and a contest to collect all fifty bottles. In addition to a national TV spot to promote the contest, we created a unique spot for every state (yep, that's fifty unique spots, nbd). Below is the national commercial and a few favorite states. https://prettygoodforagirl.com/FedEx Fri, 08 Mar 2019 19:06:59 +0000 Kelly Kennedy https://prettygoodforagirl.com/FedEx FedEx ( TV)Fedex delivery bot, coming to a door near you.&nbsp;Fedex is trusted to deliver almost everything, from rolls of toilet paper to much more important items. https://prettygoodforagirl.com/Aflac Wed, 11 Sep 2013 17:10:47 +0000 Kelly Kennedy https://prettygoodforagirl.com/Aflac AFLAC (TV / SOCIAL FILM) A full campaign to breathe new life into an iconic brand... and duck. The Aflac duck has a lot of fans out there. We interviewed a few of them. The duck recovered and went back to work... https://prettygoodforagirl.com/Pedigree-Puppy Tue, 11 Apr 2017 15:41:21 +0000 Kelly Kennedy https://prettygoodforagirl.com/Pedigree-Puppy PEDIGREE PUPPY (TV) At Pedigree, we treat puppies like the pup-lete superstars they are.