PAPA JOHNS 

Most fastfood brands rely on “Shrinkflation” to survive the post-pandemic economy. Not Papa Johns. Knowing our customers (and potential customers) want not only great pizza, but also a great deal, we took Papa Johns in the opposite direction by introducing the world to SHAQflation. 

And what the hell is SHAQflation?!
It’s adding extra cheese and extra peps to an alreday huge pie. A pie so big, it’s not just big enough to feed Shaq, the legend himself, but also his entire memorable family.

The campaign not only sold more pizzas than ever, but also created goodwill and social chatter for the brand.