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Midnight Moon ( print / film / packaging / poster )

Midnight Moon is a genuine moonshine backed by the (in)famous Nascar driver, Junior Johnson.


Package Design

I designed these labels and then left the agency before they got produced; great to see these beauties in liquor stores a year later and still to this day. 


:30 spot

This was played at Nascar races. A restrictive budget and limited photography led to a gritty, genuine spot that feels on-brand with both the moonshine and the fans. We recorded an original song with a local band for added authenticity.