Midnight Moon ( print / film / packaging / poster )
Midnight Moon is a genuine moonshine backed by the (in)famous Nascar driver, Junior Johnson.
PRINT / POSTER
Package Design
I designed these labels and then left the agency before they got produced; great to see these beauties in liquor stores a year later and still to this day.
Film
:30 spot
This was played at Nascar races. A restrictive budget and limited photography led to a gritty, genuine spot that feels on-brand with both the moonshine and the fans. We recorded an original song with a local band for added authenticity.